Oto Výboch · Creative Direction & Strategy
Creative direction. Commercial thinking.
Creative direction for brands whose value lies in design, materials and detail. Grounded in practical experience selling premium products.
I’m Oto Výboch. Twenty years in business, including fifteen in architectural lighting, have given me direct experience of products and the people who choose them. Today, I connect that experience with concepts, visuals, films and campaigns.
Premium Light
Premium Light is my lighting business. Working with premium products gives my creative thinking a practical foundation.
My lighting background · Premium LightCreative direction and production oversight.
I use AI in visual and video production. The idea, composition and rhythm come first; I then select and refine the assets against the agreed direction. For a specific product, we establish detail checks using the brand’s reference material.
Experience behind the work
I understand the product. And its customer.
I understand the questions architects, designers and premium customers ask when choosing a product. That experience helps me find a theme that matters to both the product and its audience.
- Sales and business development
- 20years
- Including architectural lighting
- 15years
Visual direction
From first conversation to final assets.
From defining the goal and scope to creative direction and the agreed deliverables.
How we work togetherArchitectural film
Collaboration
What are you introducing next?
A product or brand link and a few words about your goal are enough to start. If you have an approximate date, include it too. Together, we define the deliverables, scope and price.
Discuss a project