An image that draws you in
Two visual directions: colour and atmosphere.
Oto Výboch · Creative Direction & Strategy
Creative direction for premium brands.
From idea to visual campaign.
For lighting, furniture and interior brands, I create campaigns, product films and content for websites and social media — from the idea to the finished assets.
Selected work
Product. Space. Story.
A product film, a complete campaign and an interior story. Three independent concepts show how an idea becomes deliverables for a premium brand.
Film · 22 sProduct film
The Centre of Light
Connect an object’s design with its effect on a space.
A 22-second film, key visual, cover and social formats.
Film · 10 sProduct campaign
An Evening of Your Own
A small light. An evening of possibilities.
Film · 20 sPremium interior
A Place at the Table
A kitchen you want to stay in.
How an idea unfolds
One idea. A whole campaign.
In this independent concept for the Bellhop light, one idea guides two visual directions, a short film and a carousel. An example of building a coherent campaign around a product.
A story in motion
A 10-second reel with its own rhythm.
01 — 03
A small light. An evening of possibilities.
Here, the day slows down.
Where will your evening take you?
Content that connects
Three web carousel mockups and campaign copy.
Collaboration
Creative direction. Tangible deliverables.
For manufacturers, showrooms and design brands introducing a product, collection or space. I bring the central idea, imagery and copy together in one campaign. You work directly with me from the brief to delivery.
A product launch
For a new collection or product, I develop the central idea, visual direction and content that gives people a reason to choose it.
Campaign concept · key visual · product film · social formats
A story of a space
I present a kitchen, showroom or hotel through materials, light and use — creating a story people can picture themselves in.
Art direction · interior visuals · reel · presentation copy
Brand content and campaigns
I develop a shared creative direction for new collections and themes. Visuals, films and web content build on the brand’s identity.
Content themes · visuals and films · campaigns · web assets
Experience behind the work
I understand the product. And its customer.
I understand the questions architects, designers and premium customers ask when choosing a product. That experience helps me find a theme that matters to both the product and its audience.
More about my background- Sales and business development
- 20years
- Including architectural lighting
- 15years
- Premium Light
- Premium Light is my lighting business. Working with premium products gives my creative thinking a practical foundation.
Collaboration
What are you introducing next?
A product or brand link and a few words about your goal are enough to start. If you have an approximate date, include it too. Together, we define the deliverables, scope and price.
Discuss a project