Creative concept
When you first need to decide what the brand should say and how it should look.
- Central idea and campaign rationale
- Visual direction and references
- Proposed formats or storyboard
Collaboration
Creative direction. Tangible deliverables.
For manufacturers, showrooms and design brands introducing a product, collection or space. I bring the central idea, imagery and copy together in one campaign. You work directly with me from the brief to delivery.
What you can commission
From an initial concept to finished assets. Choose a starting point, or share a product link and a few words about your goal. We will define the scope around your brief and brand material.
Start with one productProduct film and visuals
When you want to introduce a product, material or atmosphere through motion.
- Concept and shot sequence
- Short film or reel
- Visuals and adaptations to fit the brief
Visual campaign
When a product launch or new theme needs to work across several formats.
- Shared idea and copy direction
- Key visuals and social content
- Film and adaptations within the agreed scope
Website or landing page
When a product, service or campaign needs a clear presentation on the web.
- Content structure and copy direction
- Presentation website or landing page
- Visuals and a clear path to enquiry
We agree the number of pages, languages, source material and handover for each brief.
Discuss this deliverableExplore my Premium Light websiteIllustrative example · lighting launch
What a first project could look like
A brand is preparing a new light. First, we clarify the product, audience and objective. A first project could include a creative concept, one key visual and a short film, with web and social adaptations if needed. We agree the source material, product accuracy, formats, revisions, fee and timing for the brief.
Discuss a product filmOne project
A focused brief: a film, concept, campaign or website. We can start with one product, a creative idea, a key visual and a short film. We agree the scope, source material, revisions, schedule and price first.
Start one projectAn ongoing partnership
A creative partner for future collections, campaigns and content. One direction and a shared plan, with scope and frequency shaped around brand priorities.
Discuss a partnershipFrom first conversation to final assets.
- 01
Clarify the purpose
The product, audience, market and what the communication should achieve.
- 02
Agree the scope
Deliverables, inputs, schedule, revisions and price before work begins.
- 03
Confirm the direction
The central idea and visual approach before production starts.
- 04
Create and refine
I develop the work into the agreed formats and check how each will be used.
How do we keep a specific product accurate?
Before production, we use the brand’s photographs and technical references to agree the shape, materials and details that must remain faithful to the product. Where an exact depiction is required, we work from approved product imagery and distinguish a free visual interpretation from a product presentation.
How do you use AI in a collaboration?
AI is part of visual and video production. You approve the idea, visual direction and final assets. We choose the production approach around the brief, required accuracy and brand guidelines.
What do you need to get started?
A link to the brand, product or space and a short outline. We review source materials, usage rights and technical information when defining the scope.
How is pricing determined?
By scope, formats, production complexity and revisions. We agree a price and schedule before work begins.
Can you work within an existing identity?
Yes. The visual direction follows the brand’s guidelines, product and goals. For product interpretations, we agree the required accuracy and review process in advance.
What will I receive?
The agreed deliverables, sized and exported for the selected channels. Before production, we confirm revisions, source material and scope of use, including any third-party assets. Working files and additional adaptations are agreed for each project.
Can we start with a smaller project?
Yes. We can start with a single product, a visual concept or a short film. We define a focused scope with a clear purpose and room to develop it later.
Collaboration
What are you introducing next?
A product or brand link and a few words about your goal are enough to start. If you have an approximate date, include it too. Together, we define the deliverables, scope and price.
Discuss a project