Brand-language study
Between Two Moments
Suited to: Brands with an established visual identity and ongoing content needs.
- Communication brief
- Create a new content theme while preserving recognisable geometry, materials and lighting atmosphere.
- My contribution
- Brand interpretation, adaptation principles and art direction.
- Deliverables created
- Two images, web mockups and copy. Motion and final exports remain proposals.
The central idea
Develop a new theme within an established brand language.
The same room can hold a moment alone and a conversation for two. Light shifts attention from a book to two cups.
How the approach can be used
The daytime and evening pair shows how a brand can develop one theme while keeping a consistent visual direction. In a collaboration, that principle could guide ongoing content; video and further adaptations would follow a specific brief.
Visual direction
A consistent framing, matte surfaces and a terracotta niche. Alone / Together connects the daytime and evening scenes. Proposed motion preserves the geometry while changing the lighting atmosphere.
Social system · web mockups
Two moments. Four formats.
The original web mockups show typography and crops for different formats. Motion, final exports and publication remain proposals.
INDEPENDENT STUDY / VIBIA · NO BRAND AFFILIATIONAlone. Together.
INDEPENDENT STUDY / VIBIA · NO BRAND AFFILIATIONFrom a page to a conversation.
INDEPENDENT STUDY / VIBIA · NO BRAND AFFILIATIONThe space remains.
INDEPENDENT STUDY / VIBIA · NO BRAND AFFILIATIONWhen does your evening change?
Copy direction
The day changes. The space remains.
A moment alone.
Time together.
The day changes. The space remains.
Production and context
An independent study of Vibia’s public visual language. Original AI images of a fictional interior; no Vibia commission, exact product representation or health claims.
Collaboration
What is your brand introducing next?
A similar collaboration: Creative concept
To start, share a link to the product or space and a few words about your goal. If you have a timeframe, include it too. Together, we will define the creative direction and scope for your brand.
Discuss a similar project