Interiors and materials
Within Touch
Suited to: Interior studios, material brands and showrooms.
Some things need to be felt.
Independent concept
Watch the film · 11 sA similar project for your brand
- Communication brief
- Convey the character of materials visually and create a theme for a showroom invitation.
- My contribution
- Material art direction, composition and copy.
- Deliverables created
- A key visual, three social graphics and an 11-second reel.
The central idea
Build curiosity about a material before the visit.
An image can spark curiosity about touch. Texture, weight and material contrasts invite people to experience samples in person.
How the approach can be used
The visual draws attention through texture, the reel develops the contrasts and the copy invites an in-person selection. For a material brand or studio, it gives a sample presentation one shared theme and a clear next step in the showroom.
The rhythm of the film
Within Touch
A sculptural arrangement of fabric, stone, wood and metal. Soft light reveals surfaces; a measured pace leaves time to notice their differences.
11s
Download filmSilent versionEnglish subtitles translate the on-screen text. The original film and soundtrack remain unchanged.
Download English subtitles (VTT)
Copy direction
Some things need to be felt.
Some things need to be felt.
Every material has a character.
Come and feel the difference.
Production and context
An independent AI-assisted material concept for a fictional studio. The visuals, animation and copy do not represent a built project or measured campaign results.
Collaboration
What is your brand introducing next?
A similar collaboration: Visual campaign
To start, share a link to the product or space and a few words about your goal. If you have a timeframe, include it too. Together, we will define the creative direction and scope for your brand.
Discuss a similar project